5 Fascinating Things You Didn’t Know About Liquor Brands


We've all witnessed the Most Interesting Man in the World's heroic wit. But have you ever wondered about the real-life stories associated with some of the world's largest alcoholic beverage manufacturers?


Every great liquor brand has a great story behind it. Many times, the stories brands tell about themselves are embellished myths that obscure the facts. However, the truth is out there––in fact, it is right here. Check out these fascinating facts about six well-known brands.

1. Bacardí

Have you ever wondered why the legendary rum maker chose a bat as its brand logo? According to legend, Don Facundo Bacard Massó's wife, Doa Amalia, spotted fruit bats in the family's distillery one day. She insisted on using the winged visitors as a symbol of the family's business, believing they were a sign of good fortune. Her instincts were correct, as Bacard rose to become one of the world's largest spirit manufacturers, with legions of fans, including Ernest Hemingway, who mentioned the brand in three of his novels.

2. Dewar’s

Consider how much you enjoy a good scotch. Imagine the delight of the divers who discovered the shipwrecked Regina in Lake Huron in 1987, which was carrying a shipment of Dewar's. The steamer went down in a snowstorm in 1913, making this boozy find one for the books. The 100-year-old bottles were auctioned off in 2013 to benefit the Great Lakes Maritime Institute.

3. Hennessy

Hennessy, founded in 1765, has grown to become the world's largest cognac producer. Every year, the French company produces more than 50 million bottles and is a favorite of celebrities, musicians, professional athletes, and even dictators. Kim Jong-il, the late North Korean leader, reportedly spent up to $800,000 per year on Hennessy.

4. Jack Daniel’s

Everyone is aware that Jack Daniel's is one of the world's most widely available spirits. What you may not know is that you can buy an entire barrel of whiskey from the legendary Tennessee distiller. Each barrel produces about 252 750-ml bottles of whiskey and costs between $10,000 and $12,000, depending on barrel volume and taxes. According to Jack Daniel's representatives, the United States military is the world's largest buyer of single barrel whiskey.

5. Smirnoff

Smirnoff is one of the world's oldest vodkas, dating back to the 1860s in Russia. In 1939, the spirit was sold to an American company, but there was a problem: Americans preferred whiskey and knew very little about vodka. Smirnoff was branded as a "white whiskey" with "no taste, no smell" in what can only be described as a brilliant marketing move. This new marketing campaign was a big hit, especially among the boozy lunch crowd who didn't want to smell like a bar. So began America's obsession with vodka.

6. Wild Turkey

Wild Turkey, like so many great ideas, arose from a trip taken by one man and his friends. According to the company, brand executive Thomas McCarthy took a few sample bottles of undiluted 101-proof whiskey from the warehouse to take with him to South Carolina to hunt wild turkey. His friends were so taken with the spirit that they kept asking him to send them more of the "wild turkey bourbon." Soon after, Wild Turkey was introduced to the market.


Do you like alcohol? If yes, you may like Wine Gets Better With Age I Get Better With Wine Shirt. 


Related:  Alcohol use: Weighing risks and benefits

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